Supplementation
No longer a matter of Choice

Diet and nutrition go hand in hand.  A better diet leads to better nutrition, and one important component of better nutrition is supplementation.  Why?  The body doesn't absorb every nutrient consumed, making it nearly impossible to get all the right nutrients all of the time.  What's the best supplement?  The one that works. Who needs to supplement their diet?  Everyone!  Research has shown that when supplement use increases, the use of prescription drugs goes down.  According to the American Medical Association, supplementation is no longer a matter of choice, as people who do not supplement their diets are at higher risk for degenerative diseases; and Dr. John Klippel, president of the Arthritis Foundation, stated "There are lots of choices that people need to make and supplements are one of them.

Without the proper nutrients needed to do their job, our bodies are fighting a losing battle to keep us healthy, the result being sickness and disease.  A hundred years ago people died primarily from infectious diseases such as influenza, pneumonia, and diphtheria.  Today the leading causes of death and disability are heart disease, cancer, osteoporosis, arthritis, and other degenerative diseases.  In large part this change is due to how we eat (fast foods, over- processed foods), what we eat (partially hydrogenated oils, high fructose corn syrup), and the quality of what we eat. The Center for Disease Control reports that 5 out of every 10 deaths are due to poor diet. The CDC says that  translates to almost 400,000 Americans dying every year due to obesity from poor nutrition or lack of exercise. 

The publication What We Eat in America:NHANES 2001-2002, based on a federal dietary survey of almost 9,000 people, shows that almost a third of us are getting too little Vitamin C, almost half too little vitamin A, more than half too little magnesium, 92 to 97% too little fiber and potassium, and 93% too little vitamin E.

A 1991 study done by the British, and a more recent one done by the University of Texas based on USDA data, show that the food grown today is less nutritious than that grown 60 years ago, due to soil depletion, fertilizers, and high yield varieties.  While fertilizers cause plants to grow bigger and faster, they do nothing to increase the plant's ability to absorb nutrients at a faster rate.  Research has also found that plants have a fixed amount of energy and varieties with high yields may not have the energy to absorb enough nutrients from the soil to fully supply that high yield.  These studies show that onions have 75% less calcium, potatoes 35% less calcium and 45% less iron, spinach 60% less iron, cabbage 71% less iron, and carrots 75% less magnesium than they did in 1940.

10% Absorption rate on most Vitamins
As a result of growing less nutritious foods, most of the food we eat today is fortified with calcium and vitamins.   Unfortunately most of the calcium used is not the type that is readily absorbed by our bodies, nor do our bodies recognize most of the synthetic vitamins that are added.   Dr. Barnet G. Meltzer, M.D., a well known authority in the field of Preventative Medicine and Clinical Nutrition, says liquid supplementation is superior to tablets, capsules, and powders; one reason being that the binders used to make pills are not readily broken down by the body's digestive system.   According to Dr. Meltzer, while vitamin pills have only about 10% absorption (15-19% absorption for chelated vitamins), liquid supplementation has minimum of 85% nutritional absorption.  Dr. Monica Marcu, Pharmacologist, concurs, saying liquid nutrition is better used by the body than solid nutrition.

Vitamins and other nutrients are best absorbed and used by the body when they are derived from natural sources (plants and animals) and are present in naturally occurring complex compounds, not as separate compounds as formulated in pills. 

 According to R. Bianchi, a globally recognized food and beverage formulator, out of the approximately 35,000 food products in the grocery store only 1200 to 1500 of the food products have nutrients we can fully absorb.  ZIJA is 100% bio-available.  That means 100% of the nutrients in ZIJA are absorbed.  The nutrients are not processed through the digestive system, but rather are absorbed directly into the blood stream, a plus for young children, the elderly, or anyone else whose digestive system may be compromised.  ZIJA has been formulated to be taken on an empty stomach, with the nutrients being absorbed in about 20 minutes.  If taken 20-30 minutes before eating, ZIJA will help the body better absorb the nutrients contained within the food.   ZIJA contains no stimulants, artificial ingredients or preservatives.  A small amount of cane sugar (about 1/5 of a teaspoon) has been added to aid in osmotic absorption of the nutrients and enhance the natural flavor. 

Diet and Cancer
The CDC reports that 35% of cancer deaths result from dietary risk factors.   A study completed in 2006, by the British arm of EPIC (European Prospective Investigation into Cancer and Nutrition), which compared the diets of 500,000 people in 10 countries to discover how diet is linked to cancer, showed that diet is second only to tobacco, as a leading cause of cancer, and, along with alcohol, is responsible for nearly a third of cancer cases in developed countries. It also revealed that diabetics have three times the normal risk of developing colorectal cancer, which kills more than 490,000 people worldwide each year. 

Getting enough vitamin D and calcium brings a remarkable reduction in cancer risk, a recent 4-year study at Creighton University found.  Women who took the combo reduced their overall risk by up to 77%. According to lead researcher Joan Lappe, PhD, RN, a professor of nursing and medicine, "Vitamin D enhances your body's immune response — which is the first line of defense against cancer".


The ph Effect
Everything we eat affects the ph of our bodies, either raising the ph or lowering it. The body, which prefers an alkaline state, should have a ph of about 7.3.   Processed foods create an acidic state in our bodies that over time is very susceptible to disease.   For example, cancer flourishes in an acidic environment, but not in an alkaline one.   The majority of cancer patients possess a very low body ph (6.0 or lower).   Soda pop, with a ph ranging from about 2.7-3.0 is extremely acidic.   The ph level of pop can more than double by the time it has passed through the body.   It does this by stealing precious minerals and fluids that may already be in short supply.   The proper ph level is critical in maintaining good health.  Chlorophyll is very effective in reversing the ph level in the body, and Moringa has the one of the highest levels of chlorophyll, along with an abundance of other beneficial nutrients.   Zija is ph nuetral.


Fruit Juice and Alzheimer’s                                                                      
At a recent Alzheimer’s prevention conference, experts looked at the research involving lifestyle choices that may protect the brain. The newest information focusing on nutrition indicates eating fish (Omega-3 oils) three times a week seems to prevent Alzheimer’s disease.   It was also found that people who drink fruit juice not made from juice concentrates, at least three times a week, are four times less likely to develop Alzheimer’s than non-juice drinkers. The theory is that unconcentrated juice contains high levels of anti-oxidants that may play a brain-protective role.  Moringa contains both Omega-3 oils and many supreme anti-oxidants.


Obesity and HFCS
Obesity in America is at epidemic proportions.   A 2007 study from the Johns Hopkins Bloomberg School of Public Health concluded that 66 percent of adults and 16 percent of children are overweight or obese.  Studies have shown that the obesity rates in the US exactly follow the trend and time line of the introduction of High Fructose Corn Syrup (HFCS) into our diet. Obese people are at greater risk for serious conditions like heart disease and diabetes (the CDC reports a 15% increase in Type 2 diabetes from 2005 -2007 due to obesity) —not to mention the social stigma associated with being larger than their peers.  While most people believe that they gain weight due to heredity, eating too much, or because of aging, the major reasons people gain weight include High Fructose Corn Syrup, nutrient defiency, and changes in body composition.


Moringa Oleifera,
Most nutritious plant discovered to date

While no one food gives us all the nutrition we need, Moringa
Oleifera, comes closer than anything else.  Moringa, with its
90 plus nutritional compounds, is the most nutrient rich
plant discovered to date.  ZIJA is the only product on the market
in the U.S. today containing Moringa.  Moringa is what gives
ZIJA all its goodness. 

Diitta B.Sambou, a midwife in Senegal Africa where Moringa is being used to combat malnutrition in pregnantwomen and babies, says under-nourishment and over-eating both have harmful consequences on the health of the individual.  State of the World 2000, published by World watch Institute, reports that the number of people who are overfed and undernourished (a staggering 1.2 billion) now equals the number of those who are starving from from lack of food.  Looking at the chart below in reverse shows some of the consequences of poor nutrition.  As is, this chart is an indication what ZIJA could do for you.